Market research
Understanding markets and customers is the bedrock on which business planning and strategy are built. dobney.com designs and delivers high quality market research and innovative surveys tailored to individual business and market needs. We blend internal and external sources of data, with bespoke survey technologies to explore and discover what customers really want and will pay for.
Research for decision makers
Building on quantitative and qualitative research blended with external data and market intelligence, our research focuses on understanding, modelling and affecting customer decisions and choices to increase business and marketing effectiveness and to support new business ventures. Our primary research specialities are:
Innovative research and insight
We are known for our innovative methods of research to explore market situations, often using trade-off and experimentation techniques, or blending qualitative research or database and observed data to understand market options and preferences.
Our in-house Cxoice Survey Technologies include web assisted telephone interviewing (WATI) with tailored respondent prompts and options, custom designed conjoint or choice-analysis, statistical modelling, non-linear questionnaires, live-data presentations and automated reporting. As Cxoice is our own survey technology platform, we are able to develop new question types, mock up e-commerce systems, or overlaying survey tools onto live online systems to fully address the business requirements.
Focused on the business and commercial context
The business and commercial context determines what research is needed and how it can best be gathered. We work across sectors and focus on understanding the real business implications and existing business practices so the research goes beyond the data to real points of action. We then use our analysis and insight skills and technologies to solve business problems. Projects often include internal workshops, debriefs and interactive market modelling to explore what-if scenarios.
For help and advice on carrying out any research projects on-line or off-line or how to get more insight from your research contact info@dobney.com
Basics of market research - principles, methods and approaches for students and non-researchers as part of our commitment to sharing knowledge. Market research into likes and dislikes or simple attitudes and preferences is easy to carry out. However, areas involving prices or modelling, or that blend data sources, or more complex statistics still require expertise. Conjoint analysis is a highly regarded market research technique to quantify drivers behind the choices that customers make when faced with different product, service and pricing options. Used to understand purchase decisions and to calculate price sensitivity, conjoint analysis allows you to optimise your products.
Introduction to market research
Specialist research techniques
Conjoint analysis
