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dobney.com - content area

About...

dobney.com is the trading name of The Dobney Corporation Limited, a market research consultancy and technology development company founded in 2000 by Saul Dobney. We provide market research, analysis and consultancy services to help companies identify the choices that drive successful market strategies using smarter insight and advanced insight technologies. Contact us...
Exhibiting at the Marketing Week Show

 


Exhibiting at the Insight Show at Marketing Week Live at Olympia in London

We research, analyse and model how customers and consumers choose and make decisions, in order to help businesses plan and optimise their market strategy to better meet customer needs.

We use leading edge research tools and bespoke software combined with skills in business consultancy and high quality research knowledge, and technical ability across a range of markets. We work with businesses, from pure consumer to pure business-to-business, to help them understand the key drivers in their markets in order to optimise return on investment.

By understanding customer choice making and customer journeys and relationships, we test and model the impact of customer views and needs on the business and on the bottom line. We take a holistic view drawing on a range of information sources beyond market surveys, including internal and external opinions, database analysis and other forms of information, often leading to financial forecasts, an assessment of demand and the development of marketing plans and options.

"It was a pleasure working together and I suspect we may work together more in the future. If I can ever offer a reference for you, please don't hesitate to let me know."


CEO CINgroup Software

"I have been very impressed by the overall management of the project from the brief, through the fieldwork, the analysis conducted to the presentation of results. The communication between yourselves and us has also been clear and prompt.

The presentation gave the audience a clear understanding of a complicated study. Our Circulation & Marketing Director, was also impressed."


Research Manager Northcliffe Newspapers

"Our key research objective was to obtain a hierarchy of consumer needs for our NPD programme, but dobney.com exceeded our expectations by also building us an excel-based model to test consumer preference for different product scenarios - we got much more than we expected!"


R&D Technology Manager, Reckitt Benckiser

We have worked with major companies in the UK, US, Germany, France, Switzerland, Spain, China, Malaysia and Belgium that include:

  • SolidWorks / Dessault Systemes
  • Leica Microsystems
  • Stretto Group software
  • Haven Holidays / Bourne Leisure
  • Intel
  • GoApe
  • The Independent
  • Boehringer Ingelheim
  • Red Gate Software
  • Curaprox Dental
  • Bavaria Beer
  • Telefonica
  • Argos
  • Publicis Groupe
  • Royal National Institute of the Blind
  • St James Place Financial Services
  • Northcliffe Newspapers
  • ATS Euromaster

 

Our technologies include Notanant: web-based knowledge and content management systems, Cxoice! Survey Technologies for deep choice surveys and non-linear questionnaires, and automated reporting and presentation, SpaceMaps for visualising larger datasets, and the Questionnaire Wizard: software for streamlining and standardising questionnaire design. This website is built using our software platforms.

We have licensed software to SPSS, the University of Michigan and are included in several books and academic courses and have published in the International Journal of Market Research on conjoint analysis, and worked with leading universities.

Our website includes more than twenty years of content from classic research and sampling to current leading edge demonstrations and technologies.


Contact details

'dobney.com market research' is the trading name of The Dobney Corporation Limited. Registered in England No. 4287937

Registered address:

The Dobney Corporation Limited, 27 Grange Park, Chepstow, NP16 6EA

Phone: +44 (0)20 7193 6640 or +1 717-983-8700
Email: enquiries@dobney.com

Terms and conditions can be found in our site privacy policy

News and media

Welcome to our news section. We have switched from our old website to this new one. As we progress, more news and media will be added to this section.

Jobs and work opportunities

We periodically include job openings and freelance opportunities here, or opportunities for interviewing or fieldwork. Fieldworkers can also check out FieldShare.

Privacy policy and terms of use

All content on this site is copyright dobney.com and may not be reproduced in part or entirety without express permission of dobney.com (contact us at enquiries@dobney.com)

 

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