Strategic Marketing Research for Customer-Driven Decision Makers

Business-focused strategic market research

Our consultants design and deliver in-depth market research to understand what value means to customers, their willingness to pay and how to define and reach your target audiences. We listen, then design the research to deliver clear, business-enhancing results focused on maximizing customer success.

Cxoice - our end-to-end research platform

Our research is built on our own Cxoice Insight Systems platform. Cxoice delivers research that is more engaging, more visual, more realistic and more relevant for your customers. Highlights include web-overlay surveys, video capture and automated analysis. Cxoice is the real-world insight system you need, with AI where you need it.

Conjoint analysis - measure customer values and trade-offs

Discover conjoint analysis with the Cxoice Conjoint Explorer

Customers know what they want when they see it but can't always say what they need - the say-do gap - so products and services need to be validated by reality. Our consultants are published experts on techniques like market segmentation, conjoint analysis, brand equity research, pricing research.

Master pricing strategies and willingness-to-pay

To understand what customers will pay, you need to understand what they really value. Our pricing research assesses how prices affect customer demand to build market models and forecasts around core willingness to pay, feature-value and price optimization points.

Research that keeps delivering answers

Market research is an on-going task. Periodic market sizing and segmentation define your market parameters. Purchase tracking measures your market share. Brand and advertising tracking check that your marketing is working and delivering value. Satisfaction measurement checks that your products and services are continuing to meet customer needs.