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in-depth market research

What is the best way to grow your market share? What makes your customers decide to buy or not to buy? How do you deliver the best value to your customers?

High quality market research and marketing intelligence for businesses who want the best return on their marketing by discovering what customers need and are willing to pay for. Our in-depth market research, and market intelligence and bespoke insight software can optimise the features, prices and promotional activity for your product range for different market segments, to improve satisfaction and purchase intent.

We are specialists in advanced techniques such as conjoint analysis, pricing research, econometrics and market models to measure how features drive value and preference and combine with marketing to generate customer sales.

Deeper market insights into customer needs and values

Customers know what they want when they see it but can't always say what they need. Our powerful research tools and sharper thinking such as Cxoice survey and insight software go deeper into what drives customer choices, so that you can unlock and measure and model customers' decision-making processes.


Insights with impact

Our research services include specialist quantitative and qualitative market research and market intelligence. to deliver business-enhancing research for customer success. We are published experts on techniques like conjoint analysis, brand equity research, pricing research, market sizing and we have our own Cxoice insight and survey software for more realistic research.

In-depth conjoint analysis and trade-off research

Conjoint analysis resources Conjoint analysis and choice-based market research shows how customers prioritise features and price. Try our conjoint demonstration, or try out conjoint analysis on the Cxoice Conjoint Explorer, and explore how product features combine and impact product choice. See how choices can be used to calculate feature value and willingness to pay, and how these are used to drive market models and financial forecasts.

Better surveys with Cxoice Insight Technologies

Do research better with better research. Streamline research processes for faster insights. Ask questions in better ways. Cxoice - end-to-end survey and insight system integrates the process of research and builds on years developing and innovating survey design and outputs. From individual web surveys, to team-based web-assisted telephone interviewing, to automated analysis and project-based knowledge management, Cxoice delivers the insights you need.

We want to help...

We work internationally on projects in UK, Europe and US. We're used to challenging projects often involving leading-edge products and services. Contact us at, or call +44(0)20 7193 6640, or use our help and advice form.

  • market research in the UK
  • market research in the US
  • markt forschung in der Schweiz
  • estudios de marketing
  • études de marché en France
  • conjoint analysis in Germany
  • pricing research in Belgium
  • International market research in Europe

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