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in-depth market research

What is the best way to grow your market share? What makes your customers decide to buy or not to buy? How do you deliver the best value to your customers?

High quality market research and marketing intelligence for businesses who want the best return on their marketing by discovering what customers need and are willing to pay for. Our in-depth market research, and market intelligence and bespoke insight software can optimise the features, prices and promotional activity for your product range for different market segments, to improve satisfaction and purchase intent.

We are specialists in conjoint analysis, pricing research, econometrics and advanced techniques such as market models to measure how features drive value and preference and combine with marketing to generate customer sales.

Deeper market insights into customer needs and values

Customers know what they want when they see it but can't always say what they need. Explore the possibilities with Cxoice Insight Systems  for research that goes deeper into what drives customer choices. The better you understand how people choose, the better you can unlock what drives customer value and customers' decision-making processes, to optimize products and services to customer needs.


Insights with impact

Our research services include specialist quantitative and qualitative market research and market intelligence. to deliver business-enhancing research for customer success. We are published experts on techniques like conjoint analysis, brand equity research, pricing research, market sizing and we our own Cxoice Insight Systems delivers research and survey platform for more realistic, and more impactful, research.

In-depth conjoint analysis and trade-off research

Conjoint analysis resources Conjoint analysis and choice-based market research shows how customers prioritize features and price. Discover conjoint with our conjoint demonstration. Or experiment with conjoint analysis designs using the Cxoice Conjoint Explorer. Discover how product features impact product choice and how that can be  used to calculate customer values and willingness to pay, and how these drive market models and financial forecasts.

Revolutionize research with Cxoice Insight Systems

Do research better with better research that is more visual, more realistic and more relevant. Streamline all your research processes for faster insights. Use new question types to ask questions in better ways. Cxoice Insight Systems builds on years developing and innovating survey design and processes. From individual web surveys, to web-overlays, to team-based web-assisted telephone interviewing, to automated analysis and project-based knowledge management, Cxoice delivers the insight system you need.

We want to help...

We work internationally on projects in UK, Europe and US. We're used to challenging business problems often involving leading-edge technical products and services where research is only part of the puzzle. Contact us at, or call +44(0)20 7193 6640, or use our help and advice form.

  • market research in the UK
  • market research in the US
  • markt forschung in der Schweiz
  • estudios de marketing
  • études de marché en France
  • conjoint analysis in Germany
  • pricing research in Belgium
  • International market research in Europe

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