Getting started with market research? Discover the basics of market research - principles, methods and approaches to sampling, writing good questions and different types of market research, as part of our commitment to transparency and knowledge sharing on market research techniques and methods.

Specialist techniques in market research are areas that often involve prices, modelling and statistical estimation, or that blend data sources, or more complex statistics still require expertise. Whereas research into likes and dislikes or simple attitudes and preferences is easy to carry out, more advanced market research requires better tools and more statistical design.

Sharing knowledge and understanding is core to good research practice. Listed below are our main focus areas for market research, but our approach to market research and marketing insight is holistic, bringing in data from multiple sources, and using multiple research techniques in order to model and solve the business problem.