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Content for Market research

Introduction to market research

Basics of market research - principles, methods and approaches for students and non-researchers as part of our commitment to sharing knowledge.

Specialist research techniques

Market research into likes and dislikes or simple attitudes and preferences is easy to carry out. However, areas involving prices or modelling, or that blend data sources, or more complex statistics still require expertise.

Discovering conjoint analysis

Conjoint analysis is used to quantify the drivers behind the choices that customers make when faced with different product, service and pricing options.

We provide a full range of conjoint analysis solutions, training and consultancy from basics like CBC upwards, to interactive models and forecasts to understand what drives purchase decisions and uncover customer price sensitivity to optimise your products and services.

Core market research services
Sharing knowledge and understanding is core to good research practice. Listed below are our main focus areas for market research, but our approach to market research and marketing insight is holistic, bringing in data from multiple sources, and using multiple research techniques in order to model and solve the business problem.

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