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Content for Market research

Introduction to market research

Basics of market research - principles, methods and approaches for students and non-researchers as part of our commitment to sharing knowledge.

Specialist research techniques

Specialist techniques in market research are areas that often involve prices, modelling and statistical estimation, or that blend data sources, or more complex statistics still require expertise. Whereas research into likes and dislikes or simple attitudes and preferences is easy to carry out, more advanced market research requires better tools and more statistical design.

Discovering conjoint analysis

Conjoint analysis is an powerful market research method used by product and service designers for forecasting how different product, service and pricing options drive what customers choose, and value.

Core market research services
Sharing knowledge and understanding is core to good research practice. Listed below are our main focus areas for market research, but our approach to market research and marketing insight is holistic, bringing in data from multiple sources, and using multiple research techniques in order to model and solve the business problem.

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