Market research for decision makers
Understanding customers is the bedrock on which business success and strategy are built. We deliver in-depth market research surveys that blends quantitative and qualitative research with advanced investigative techniques like conjoint analysis, and internal and external sources of data to discover what customers really value and will pay for.
Our market research is focused on capturing real market experiences and choices. Even with AI, reality is crucial to understand customers. We deliver models of market demand, identify customer preferences and key value points, illuminate unmet customer needs, and measure business and marketing effectiveness to keep the business focused on the needs of the customer.
Research for business success
Marketing decision makers want answers and options. We deliver key market insights and build models of customer decision-making in order to identify market opportunities, improve business and marketing effectiveness and to support business growth. We combine quantitative research surveys and qualitative insight with high quality analysis and AI, and blended with external data and market intelligence to provide forecasts, and to identify pathways for growth.
Innovative research and insight
Research does not have to be all about tickbox surveys. We are known for our innovative methods of research, ability to learn new markets quickly, and our ability to apply intelligence to solving business problems, whether using trade-off and experimentation techniques, web-overlay surveys, AI simulations, or blending qualitative research or database and observed data to understand market options and preferences.
Improve business and commercial outcomes
The business and commercial context determines what research is needed and how it can best be gathered. Our experience across business sectors and focus on understanding the real business implications means the research outputs go beyond the data to real points of action. Our strategic research projects often include internal workshops with sales and product teams, debriefs and interactive market modelling to explore what-if scenarios.
For help and advice on carrying out any research projects on-line or off-line or how to get more insight from your research contact info@dobney.com
Discover more...
Getting started with market research? Discover the basics of market research - principles, methods and approaches to sampling, writing good questions and different types of market research, as part of our commitment to transparency and knowledge sharing on market research techniques and methods. Specialist techniques in market research are areas that often involve prices, modelling and statistical estimation, or that blend data sources, or more complex statistics still require expertise. Whereas research into likes and dislikes or simple attitudes and preferences is easy to carry out, more advanced market research requires better tools and more statistical design. Articles about customer knowledge and pooling and blending data about customers into a generalised customer knowledge systems including tools, software, approaches and issues.Market research learning resources
Specialist research techniques
Customer knowledge resources
