Conjoint analysis projects
Conjoint analysis is an advanced market research method for understanding what drived customer value. We are published experts and offer a full-range of conjoint analysis solutions from standard choice-based conjoint (CBC) to fully custom design conjoint and trade-off research using fully customised methodologies using our Cxoice Survey Technologies.
A complete conjoint analysis service
Conjoint analysis is one of our core expertise, with more than 25 years building, using and analysing conjoint and trade-off based questionnaires, from straightforward off-the-shelf designs, to bespoke custom conjoint analysis for major FMCG, technology, financial services and healthcare companies.
- We know and understand conjoint design in-depth
- We can help businesses get the best out of conjoint analysis, including our Conjoint Explorer for better online design and exploration of conjoint designs and attributes and levels.
- Expert support for product managers.
- We get to know your product and business needs, so we can design realistic attributes and levels with you, including workshops and live-design sessions
- Design for the right conjoint approach according to the project needs.
- We have a range of conjoint analysis solutions from CBC to Adaptive methods, Discrete Choice Modelling or economics specific Stated Preference research and MaxDiff
- We design to screen, not to paper
- We use online interactive tools so you can see if the products and options look realistic, including using our online Conjoint Explorer to ensure conjoint analysis is market realistic and relevant
- Speciality software that allows the look and feel to be changed
- Our Cxoice Survey Technologies developed with conjoint analysis in mind, with the ability for phone-based conjoint for B2B via personalised web-assisted telephone interviews (WATI)
- Full powered data analysis, including fully interactive models
- with extensions for revenue and profit modelling and optimisation, and complex analyses incorporate new methods
- Results that are communicated in business terms
- we translate conjoint outcomes into 'what it means' for product and marketing managers
- Advanced conjoint designs available
- Iincluding e-commerce mock-up, price comparison website mimicking and non-standard trade-off designs, best-worst, sort and filter, and mixed phone-web designs
- Tailored education and workshops for those new to conjoint analysis
- Unbiased advice
- Conjoint is not always the right solution. We advise neutrally on whether the problem is best met with conjoint analysis, MaxDiff, anchored scales, BPTO or other measurement solutions
Our knowledge library 'all about conjoint analysis' explains in detail what conjoint analysis is, and how it works and how it is used.
For help and advice on carrying out conjoint analysis research from beginner to expert contact info@dobney.com
