Conjoint analysis projects

Complete conjoint analysis service from design to delivery

Conjoint analysis is one of our core expertise, with more than 25 years building, using and analysing conjoint and trade-off based questionnaires, from straightforward off-the-shelf designs, to bespoke custom conjoint analysis for major FMCG, technology, financial services and healthcare companies.

• In-depth knowledge and understanding of conjoint design
  • We can help businesses get the best out of conjoint analysis, including our Conjoint Explorer for better online design and exploration of conjoint designs and attributes and levels.
• Expert support for product managers.
  • We get to know your product and business needs, so we can design realistic attributes and levels with you, including workshops and live-design sessions
• Design for the right conjoint approach according to the project needs.
  • Our tools mean we have a range of conjoint analysis solutions covering different conjoint techniques, from  CBC to Adaptive methods, Discrete Choice Modelling or economics specific Stated Preference research and MaxDiff, and they can be customised to look and feel like real product choices.
• Interactive design straight to screen, not to paper
  • Conjoint needs to be seen to make sure they make sense. Our online interactive tools mean you can see if the products and options look realistic, including using our online Conjoint Explorer to ensure conjoint analysis is market realistic and relevant
• Speciality software that allows the look and feel to be changed
  • Our Cxoice Survey Technologies developed with conjoint analysis in mind, with the ability for phone-based conjoint for B2B via personalised web-assisted telephone interviews (WATI)
• Full powered data analysis, including fully interactive models
  • Our models  are custom built with extensions for revenue and profit modelling and optimisation, and complex analyses incorporate new methods
• Results that are communicated in business terms
  • We answer the 'What do we do next?' question, translating conjoint outcomes into 'what it means' for product and marketing managers
• Advanced conjoint designs available
  • Our software is flexible and can create e-commerce mock-up, price comparison website mimicking and non-standard trade-off designs, best-worst, sort and filter, and mixed phone-web designs
• Tailored education and workshops for those new to conjoint analysis
• Unbiased advice
  • Conjoint is not always the right solution. We advise neutrally on whether the problem is best met with conjoint analysis, MaxDiff, anchored scales, BPTO or other measurement solutions

Our knowledge library 'all about conjoint analysis' explains in detail what conjoint analysis is, and how it works and how it is used.

For help and advice on carrying out conjoint analysis research from beginner to expert contact info@dobney.com

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