Core market research services
For help and advice on carrying out any research projects on-line or off-line or how to get more insight from your research contact info@dobney.com
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Conjoint analysis projects |
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Market sizing and segmentation |
We design market sizing and segmentation research that often encompasses existing data and databases, qualitative research to identify potential dimensions, and quantitative research with statistical techniques to build, validate and model segmentation for ongoing business use. |
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Pricing design and optimisation |
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Brand equity and brand value |
A brand is more than just a name, it brings promises and expectations for customers that have to be clearly understood and supported in the business. Brand equity research measures establishes what drives brand strength and how customers value a brand in terms of financial goodwill, focusing on how the brand is perceived, and how it contributes to sales, customer desires and satisfaction. |
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Customer satisfaction and NPS |
Our bespoke customer satisfaction programmes are designed to be lightweight for customers - fast, quick and easy to complete, while giving space for customers to provide the detail they feel is relevant. Options include NPS (Net Promoter-type scores), lightweight self-pick menu-based satisfaction and feedback, and win-loss analysis for key account management, and can be carried out as periodic or event-driven solutions with automation and direct integration into dashboards and reports. |
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Marketing & advertising effectiveness |
Advertising and marketing effectiveness research calculates not just impact on sales, but also how much advertising and marketing is influencing measures like awareness, consideration and brand strength, particularly for marketing where a complex mix of marketing activities is in play. |