Pricing optimisation
In a market, customers have different levels of willingness to pay. Pricing optimisation uses pricing research to explore how demand varies by price, in order to identify the optimum price points for products and services.
Our price explorer demonstrator shows how understanding customer demand, and so price elasticity or price sensitivity, changes the ideal price point for the business. By monitoring customers' reactions to price and value, the business can optimise its pricing strategy and focus on product and service areas that have most value to customers. Our section on pricing research techniques explains how it works.
Different products and markets use different pricing strategies - such as subscriptions, discounts, one-time payments, product configurators. We create pricing research tools to enable businesses to plan and structure their pricing approach and strategy successfully.
Powerful pricing research to maximise value
We provide a complete range of price research tools and techniques, with advice on which to use for a particular market scenario (consumer or B2B) and how to collect and analyse the data.
- Simple direct pricing
- Pricing ladders,
- van Westendorp price monitor,
- Conjoint analysis and Discrete Choice Models (DCM)/Stated preference
- Shop shelf selection models (price-brand SKUs)
- MaxDiff
- Brand-Price Trade Off (BPTO)
- Configurators and menus
- Interactive price models to estimate revenue and profit effects
- Behavioural pricing research
- Consumer markets and business markets, direct and indirect
- Pricing with market segments and product ranges
- Custom designed data collection from tailored conjoint design to e-commerce mock up
- Creation of demand and revenue models to identify price optimisation points and financial forecasting
For help and advice on carrying out pricing research and methods of pricing optimisation and strategy contact info@dobney.com
