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Market forecasting resources

Discussion articles on creating models of markets, forecasting, running experiments and experimental marketing, and using these to develop plans and forecasts to guide investment and planning.

  • Price and demand-curve Explorer
  • Explore how customers' willingness-to-pay (WTP) and price-based demand curves affect the optimum price for a product or service. Understand why sales, revenue or profits can have different price optimum points, and so why pricing research helps drive ROI. Our interactive model helps explore how changing demand curves, market size and costs affect price optimisation decisions.

    Use pricing research to uncover the underlying demand curve for your markets, layering in deeper details like segments and competitors that can be built into forecast and financial models.

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