Content for Pricing research for value optimisation

Discussion articles on creating models of markets, forecasting, running experiments and experimental marketing, and using these to develop plans and forecasts to guide investment and planning.

The process of developing market strategies and pricing needs to consider the market structure, segments and decision making processes. A business market works differently to a consumer market, but there are overlaps. Understanding the value-chain and buyer's context is a vital part of understanding how pricing works.