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Conjoint analysis

Conjoint analysis to optimise features Major companies use conjoint analysis to optimise products and services by quantifying how features and price drive customer choice (see our interactive conjoint demonstration).

We offer a full-range of conjoint solutions from standard choice-based conjoint (CBC) to more involved adaptive conjoint designs, to fully custom design conjoint and trade-off research using fully customised methodologies using our Cxoice Survey Technologies such as our Conjoint Explorer for online design of conjoint studies. We have published and presented papers on conjoint analysis techniques at conferences and in the International Journal of Market Research.

The complete conjoint analysis package


Our knowledge library 'all about conjoint analysis' explains in detail what conjoint analysis is, and how it works and how it is used.

For help and advice on carrying out conjoint analysis research from beginner to expert contact

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