Conjoint analysis
Major companies use conjoint analysis to optimise products and services by quantifying how features and price drive customer choice (see our interactive conjoint demonstration).
We offer a full-range of conjoint solutions from standard choice-based conjoint (CBC) to more involved adaptive conjoint designs, to fully custom design conjoint and trade-off research using fully customised methodologies using our Cxoice Survey Technologies such as our Conjoint Explorer for online design of conjoint studies. We have published and presented papers on conjoint analysis techniques at conferences and in the International Journal of Market Research.
The complete conjoint analysis package
- Full range of conjoint analysis solutions from CBC to Adaptive methods, Discrete Choice Modelling or economics specific Stated Preference research and MaxDiff
- Interactive design tools including our online Conjoint Explorer to ensure conjoint analysis is market realistic and relevant
- Expert-support for product managers to design realistic attributes and levels
- Cxoice Survey Technologies that allow for complex conjoint designs and the ability for phone-based conjoint for B2B via dual mode web-assisted phone interview
- Full powered data analysis, including fully interactive models with extensions for revenue and profit modelling and optimisation, and complex analyses incorporate new methods
- Tailored education and workshops for those new to conjoint analysis
- Advanced conjoint designs including e-commerce mock-up, price comparison website mimicking and non-standard trade-off designs, best-worst, sort and filter, and mixed phone-web designs
- Unbiased advice on whether the problem is best met with conjoint analysis, MaxDiff, anchored scales, BPTO or other measurement solutions
Our knowledge library 'all about conjoint analysis' explains in detail what conjoint analysis is, and how it works and how it is used.
For help and advice on carrying out conjoint analysis research from beginner to expert contact info@dobney.com
