In-depth Marketing Research for Customer-Driven Decision Makers

Maximize marketing impact

Our consultancy and research is designed from start to finish to answer core business questions to address strategic decisions about what customers value, willingness to pay and how to deliver value to customers. We listen first, then design the research to deliver the outputs you need to deliver clear, business-enhancing results focused on customer success.

Cxoice - Research the real world

Create better, more engaging research that is more visual, more realistic and more relevant for your customers using Cxoice Insight Systems. From individual web surveys, to web-overlays, with video capture delivering automated analysis knowledge management, Cxoice delivers the insight system you need, with AI where you need it.

Conjoint analysis - measure customer values and trade-offs

Try the Cxoice Conjoint Explorer to discover conjoint analysis

Customers know what they want when they see it but can't always say what they need, so products and services need to be tested in reality. Our consultants are published experts on techniques like market segmentation, conjoint analysis, brand equity research, pricing research.

Master pricing strategies and willingness-to-pay

To understand what customers will pay, you need to understand what the really value. We create market models and forecasts that identify core willingness to pay and price optimization points.

Research that keeps delivering answers

Market research and market intelligence are on-going tasks. Periodic market sizing and segmentation define your market parameters. Purchase tracking measures your market share. Brand and advertising tracking check that your marketing is working and delivering value. Satisfaction measurement checks that your products and services are continuing to meet customer needs.