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Conjoint analysis

Conjoint analysis to optimise features Conjoint analysis is used to optimise products and services to market needs by quantifying how features and price drive customer choice, measuring trade-offs between features and price.

Our conjoint solutions range from choice-based conjoint (CBC) to more involved adaptive conjoint designs to fully custom design conjoint and trade-off research using fully customised methodologies. Our sections all about conjoint analysis explains in detail what it is, and how it works. We have published and presented papers on conjoint analysis techniques at conferences and in the International Journal of Market Research.

For clients looking for specific conjoint solutions, we offer:

For help and advice on carrying out conjoint analysis research from beginner to expert contact

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