About us...
We provide strategic market research, advanced analysis to help companies identify, identify and model the choices that drive successful market strategies on pricing, forecasting and product and service management, and develop Cxoice Survey and Insight Systems software.
Contact us directly... Follow us on LinkedIn. Read 'Doing Research Differently' on Substack.
Exhibiting at the Insight Show at Marketing Week Live at Olympia in London
High-quality, innovative market research
We research, analyse and model how customers and consumers choose and make decisions, helping our clients forecast, plan and optimise market strategies mixing business insight with technical excellence.
We deliver high-quality, innovative, research that focuses on business outcomes, but with the ability to draw on bespoke software and advanced methods. Our clients range from start-ups to global multinationals who are trying to solve and define winning market strategies by understanding the key drivers in their markets.
"It was a pleasure working together and I suspect we may work together more in the future. If I can ever offer a reference for you, please don't hesitate to let me know."
CEO CINgroup Software
"I have been very impressed by the overall management of the project from the brief, through the fieldwork, the analysis conducted to the presentation of results. The communication between yourselves and us has also been clear and prompt.
The presentation gave the audience a clear understanding of a complicated study. Our Circulation & Marketing Director, was also impressed."
Research Manager Northcliffe Newspapers
"Our key research objective was to obtain a hierarchy of consumer needs for our NPD programme, but dobney.com exceeded our expectations by also building us an excel-based model to test consumer preference for different product scenarios - we got much more than we expected!"
R&D Technology Manager, Reckitt Benckiser
We have worked with major companies in the UK, US, Germany, France, Switzerland, Spain, China, Malaysia and Belgium that include:
- SolidWorks / Dessault Systemes
- HTA
- Meta
- esure insurance
- Leica Microsystems
- Stretto Group software
- Haven Holidays / Bourne Leisure
- Intel
- GoApe
- The Independent
- Boehringer Ingelheim
- Red Gate Software
- Curaprox Dental
- Bavaria Beer
- Telefonica
- Argos
- Publicis Groupe
- Royal National Institute of the Blind
- St James Place Financial Services
- Northcliffe Newspapers
- ATS Euromaster
Bespoke technologies to solve research problems
We have a long track-record of creating new tools and technology. In technology we have developed
- Notanant which provides website CMS, E-commerce and community and knowledge management systems
- Questionnaire Wizard: software for streamlining and standardising questionnaire design
- Cxoice Survey Systems (which incorporates our Questionnaire Wizard, Live data reporting and multi-modal from CATI to self-capture video interviews)
- Conjoint Explorer - for building and testing and developing conjoint designs
- Databods and Space Mapping - for data visualisation for surveys, web-visitors and lots more
- Telefind.me and Telelist.me - turning phone numbers into web-pages for selling or information
- TellTheCEO - video-based messages direct to companies from consumers and customers
- FieldShare interviewers directory (now closed)
In the market research field we have innovated in conjoint design, question design (hotcold scales, stickers, text classifiers, click-to-rank, flymenus), questionnaire types and structures beyond Word-based surveys (web-overlay surveys, web-assisted telephone interviewing WATI, on-website measurement, self-capture video, menu-based questionnaires, AI-assisted interviews), survey presentation, and non-survey data collection tools. Plus a few games along the way.
Over the years these technical innovations have developed into Cxoice Survey Platform for data collection including AI interviewing, conjoint analysis, non-linear questionnaires, fieldwork management and automated reporting and presentation and video-based interviewing and quant. This website is built using our software platforms and Notanant community and knowledge management systems.
We have licensed software to SPSS, the University of Michigan and are included in several books and academic courses and have published in the International Journal of Market Research on conjoint analysis, and worked with leading universities.
Our website includes more than twenty years of content from classic research and sampling to current leading edge demonstrations and technologies.
Contact details
As an ESOMAR Member, I comply with the ICC/ESOMAR International Code on Market and Social Research and ESOMAR Guidelines.
'dobney.com market research' is the trading name of The Dobney Corporation Limited. Registered in England No. 4287937
Business address:
dobney.com research
Excalibur House
Priory Drive
Newport
NP18 2HJ
UK
Phone: +44 (0)1633 226 950 or +1 717-983-8700
Email: enquiries@dobney.com
Our market research discussion Substack: Doing Research Differently
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