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Cxoice Survey Technologies

Cxoice Survey and Insight Technologies are our suite of unique research, conjoint, reporting and knowledge management software that we have developed over 20 years of market research, insight and intelligence projects.


Cxoice Insight Technologies are a web and cloud-based insight suite that includes applications that deliver a complete insight toolset, and are designed to make carrying out market research and market intelligence more efficient and effective. Cxoice is much more than just another survey software, and includes WATI and CATI survey management, automated reporting, permission-based project documentation and management tools, insight knowledge management, right up to fully bespoke custom designed for advanced techniques like conjoint analysis, Cxoice delivers the tools for better insight delivery, not just collection.

CATI for All Sizes

Cxoice CATI Survey Management Traditionally, technology for telephone interviewing (CATI) has been limited to larger businesses able to afford centralised CATI systems and software. In contrast, Cxoice CATI is a web-based solution, allowing an team - small or large - to have a full range of tools for telephone interviewing.

Cxoice provides sample and contact management, interviewer log-ins, appointment setting with simple monitoring, and control and quota setting all from a web-based plaform that can be used remotely or from home.

Conjoint by design

Conjoint by design A prime motivator in our development of our Cxoice Survey Technologies was the need to create better and more realistic designs for conjoint analysis and other trade-off research techniques such as BPTO.

Standardised conjoint analysis tends to have the same look and feel, and while it is powerful, it can lack realism compared to real-life purchasing tasks, and feel repetitive for respondents who perceive they are being asked the same question for each choice task.

Live-data automated reporting

Cxoice Live-data Charting Cxoice Survey Technologies provides a full range of automated reporting solutions for researchers in a hurry, and for researchers needing more than just a stack of Powerpoint slides (though we can do that too). For analysis Cxoice can export data if you require, but since there a full set of tabs is one click away, and a full set of presentation charts the click next door, everything can be from inside the Cxoice system.

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