Rethinking Questionnaires demonstrations
As part of our Cxoice Survey Technologies we have developed a host of innovative research methods and new question types, and thought of new ways of questionnaires and insight can work, particularly in an online world. In 2016 we ran a series of discussions and demonstrations on Rethinking Questionnaires on LinkedIn that are drawn together in one place below.
Our Cxoice Survey Software combined with Notanant for online communities provide leading-edge survey, research, knowledge and intelligence platforms for businesses looking to use advanced market research for competitive advantage.
New questionnaire thinking and new questions
Online surveys allow researchers to do far more with a questionnaire or survey than they might do on paper, but many people still design surveys as if they are purely paper-based. Online we can blend questionnaires with web-sites, get into the data stream, use images and interactivity and blend research with real life. In fact blending questionnaires to make them connect more with reality is one of our major focus areas.
For this reason we are running a series of demonstrations and discussions on new forms of research study. This page will be updated as we release the new demonstrations. The links connect via LinkedIn to encourage discussion, and we welcome new connections.
- Hot-cold scales (stop forcing!) for fast graphical rating of images, selections and web-content without grids
- Fly-menus for user-driven non-linear questionnaires, drill-down sections and questionnaires overlaid on web-content
- Socialised and self-extending questionnaires for open questionnaires that blend with online data sources
- 'Live-data' presentation and reporting for results connected to the data with instant drill-down and filter cuts
- Results into actions with automation using active live-data reporting with integrated feedback and fast summaries
- WATI multi-mode, blending web and telephone interviewing for deeper insight
- Using time in survey questions
- Research and online behaviour - swimming with the data stream
- From business issue to business action, making research a seamless process
Social questioning and co-collaboration
In addition to the questionnaires themselves, we look at research communities and co-collaboration (see also virtual communities). That is where a panel of customers is built up that can be asked to take part in research, and the combination of this with survey techniques that allow questionnaires to be reviewed, replayed or commented on making more of a dialogue, than simply a one-way data collection exercise.
This type of social questioning can be extended into a social snowball. In traditional survey research, a snowball sample is one where a participant provides contacts for other potential respondents so as to find otherwise difficult to reach groups - for instance in a particular profession, or with a particular hobby or interest. A social snowball, encourages the snowball effect by sharing data within the group and allowing people to see results from the social networks they engage with.
For help and advice on carrying out projects requiring innovative or advanced survey designs contact info@dobney.com
