A better research and insight process
The way in which market research is carried out can have a greater impact on the usefulness of the insights and the success of a project. Sometimes a survey or research will need to be conducted extremely quickly, at other times the research is part of a longer period of exploration, investigation and decision making.
Our research and insight process is designed to fit with your business, but works best when we understand more about the business background, the aims for decision making and the internal picture and people involved in making the decisions. We are fully cloud-based, from sharing documents to live access for monitoring research online, or sharing results.
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Insightful research comes from understanding the business context, how it works, who the people are and what the corporate culture is to understand how you think. |
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We can then design the research with your internal team, with all the key people who will be involved in implementation at the end in mind |
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During the research, we keep you updated with feedback about how it is going, live monitoring and the issues that are emerging and need to be iterated with your feedback. |
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We use live-data presentations to tailor the story of the results and work with you to summarise the key insight points for dissemination through the business. |
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Just producing results is not enough, we can also work with your action teams to produce commercial solutions to the issues raised. |
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And once the commercial plans are completed, that's the time for action and monitoring (see implementing strategies) |
Of course, sometimes this level of involvement is not required. Sometimes results are needed tomorrow and you need then to work with people who have the experience to make a project happen quickly, but also to high quality. Because we are used to working and thinking of the business implications and not just the research, our projects will always delivery that little bit more. And our experience is that when considering any business decision, involving thoughts about customers and research as early as you can will make your decisions go faster.
For help and advice on delivering successful market research and insight contact info@dobney.com
