About dobney.com

dobney.com is the trading name of The Dobney Corporation Limited, a market research consultancy based in the UK and outside Barcelona, Spain. Founded in 2000 by Saul Dobney it provides market research, analysis and consultancy services to help companies identify the choices that drive successful market strategies.

We research, analyse and model how people choose, and make trade-offs, in decision-making to help businesses plan and optimise their market strategy to better meet customer needs. We use leading edge research tools and bespoke software combined with skills in business consultancy. We have in-house expertise in quantitative and qualitative market research, survey design, conjoint analysis, database analysis, competitor intelligence, internet and bespoke web-survey development (AJAX, PHP, SQL etc) and market modelling. We have high quality research knowledge and technical ability across a range of markets, from pure consumer to pure business-to-business. We work with businesses to help them understand and respond to the key drivers in their markets (see some case studies here) in order to optimise return on investment.

"You did a superb piece of work for us, every one was impressed by your presentation and I'm confident that the findings will shape decisions about the pricing etc of TB"


Research Manager, RNIB

By understanding customer choice making and customer journeys and relationships, we test and model the impact of customer views and needs on the business and on the bottom line. We take a holistic view drawing on a range of information sources beyond market surveys, including internal and external opinions, database analysis and other forms of information, often leading to financial forecasts, an assessment of demand and the development of marketing plans and options.

Exhibiting at the Insight Show at Marketing Week Live


Exhibiting at the Insight Show at Marketing Week Live at Olympia in London

Our philosophy on market research and customer insight is based on sound and appropriate research design to tap into what drives demand and the hidden drivers of choice. We start with a background of market intelligence and then work with business teams to define the right research, including workshops, straw-man approaches and iterative design. In the research community we are known for our technical research and analysis skills and are used by other marketing and market research companies for specialist expertise in areas such as conjoint analysis and pricing in diverse industries including media, technology, financial, pharmaceutical and business-to-business areas.

"I have been very impressed by the overall management of the project from the brief, through the fieldwork, the analysis conducted to the presentation of results. The communication between yourselves and us has also been clear and prompt.

The presentation gave the audience a clear understanding of a complicated study. Our Circulation & Marketing Director, was also impressed."


Research Manager Northcliffe Newspapers

"Our key research objective was to obtain a hierarchy of consumer needs for our NPD programme, but dobney.com exceeded our expectations by also building us an excel-based model to test consumer preference for different product scenarios - we got much more than we expected!"


R&D Technology Manager, Reckitt Benckiser

We have worked with major companies in the UK, US, Germany, France, Switzerland, Spain, China, Malaysia and Belgium that include:

  • Intel
  • Leica
  • Varian
  • The Independent
  • Boehringer Ingelheim
  • Red Gate Software
  • Curaprox
  • Bavaria Beer
  • SolidWorks / Dessault Systemes
  • Telefonica
  • Argos
  • Publicis Groupe
  • Royal National Institute of the Blind
  • St James Place Financial Services
  • Northcliffe Newspapers
  • Calor Gas
  • ATS Euromaster

"I just wanted to say a big thank you for the pricing study work. The findings will certainly help shape our thinking in this area and we now have a view of pricing that far extends our knowledge in the market place."


Strategy Director, Macromedia

Our brands include FieldShare: the on-line database of market research interviewers, recruiters and other fieldworkers. SurveyGarden for on-line surveys and web-based conjoint analysis; Notanant: web-based knowledge systems, Cxoice! Survey Software for deep choice surveys and non-linear questionnaires, and the Questionnaire Wizard: software for streamlining and standardising questionnaire design. We have licensed software to SPSS, the University of Michigan and are included in several books and academic courses and have published in the International Journal of Market Research on conjoint analysis. You can find Saul's blog at dobneyresearch.wordpress.com

Our website includes more than fifteen years' worth of content. Occasionally some parts need refreshing. If you see anything that seems out of date, please let us know.


Contact details

'dobney.com market research' is the trading name of The Dobney Corporation Limited. Registered in England No. 4287937

Mail and Registered Office:

27 Grange Park, St Arvans, Chepstow, NP16 6EA

Spanish office

Travessia de la Riera 3, Mont-ras 17253, Girona

Phone: +44 (0)20 7193 6640 or +1 717-983-8700
Email: enquiries@dobney.com

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