Resources

This area will contain links to a variety of research and intelligence resources, tools and services for business managers and professionals looking to maximise the use of market data, surveys, testing and experimentation, as this new website grows.

Historic website

The original dobney.com website has multiple links and references for academic papers. Our historic website can be found at www.dobney.com/Historic/index.html

Research forum

The Market Research Forum provided a discussion board for questions around market research. In moving to a new website, we have decided to discontinue the forum for the time being.

Learning resources

Demonstrations (conjoint, sampling, surveys, data prep, cluster, correlation, dummy vars)
"How to" guides for research and data handling
Online Teacher - courseware with tests (basics, metrics, significance tests, weighting)

Process tools

Questionnaire wizard and question library
Checklists and process tools (eg segmentation process and checklist)
Online surveys
Panel manager
Interviewer and CATI appointment system
Protocol manager (for trials and clinical research compliance)
Fieldshare fieldworker database
Agency management system (client areas, client monitoring, shared documents, staff systems, accounting, lead manager)
Insight knowledge system (collect, classify, aggregate, share)