Pricing optimisation
Price optimisation uses pricing research to discover how demand varies by price, in order to identify the optimum pricing strategy for products and services. We calculate willingness to pay for different prices, and relate it to what drives customer value.
Pricing research is an essential tool for businesses using value-based pricing where understanding price elasticity models allows the business to optimise its pricing strategy and to focus development on the areas that have most value to customers. Our section on pricing research techniques explains how it works.
We design specific pricing research approaches to capture different pricing strategies - such as subscriptions or one-time payments or price configurations to enable businesses to plan and structure their pricing approach and strategy.
We provide a full range of price research tools and techniques with advice on which to use for a particular market scenario (consumer or B2B).
- Simple direct pricing
- Pricing ladders,
- van Westendorp price monitor,
- Conjoint analysis and Discrete Choice Models (DCM)/Stated preference
- Shop shelf selection models (price-brand SKUs)
- MaxDiff
- Brand-Price Trade Off (BPTO)
- Configurators and menus
- Interactive price models to estimate revenue and profit effects
- Behavioural pricing research
- Consumer markets and business markets, direct and indirect
- Pricing with market segments and product ranges
- Custom designed data collection from tailored conjoint design to e-commerce mock up
- Creation of demand and revenue models to identify price optimisation points and financial forecasting
For help and advice on carrying out pricing research and methods of pricing optimisation and strategy contact info@dobney.com
