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Consumer choices

In consumer markets, our speciality is in understanding and modelling consumer decision making - the influence of product features, brand, price and advertising on purchase. Some aspects of consumer research, such as packaging development, or tactical communications are outside our normal work.

Consumer markets require understanding what customers would buy. We offer

  • Market sizing
  • Usage and attitude studies
  • Segmentation
  • Product positioning
  • Feature prioritisation
  • Conjoint analysis and market modelling
  • Pricing research (including for promotions)
  • Advertising testing
  • Customer satisfaction research
  • Product testing
  • Brand value and tracking

For help and advice on carrying out any consumer choice projects on-line or off-line contact info@dobney.com


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