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Strategic analysis

Strategic analysis Strategy is about choosing how to allocate resources and tactics to achieve business and market success. Developing a strong strategy requires an objective analysis and understanding of markets, costs and capabilities in the face of competitive forces. From this analysis, and by identifying resource gaps and applying creativity, a number of options and opportunities will emerge that can be used to build and implement a solid strategic plan for new or existing markets.

The aim of a strategy is to focus resources to develop the business. It requires knowledge in three areas, supported by the ability to identify and direct resources for development:



Capabilities and Competencies: Skills, knowledge and relationships. What do you do well? What abilities could you draw on? What costs do you have to carry? Where do you make money? What options do you have available for growth?

Customers: Existing customers and potential customers and markets. Who are they? What do they do? What would help them do what they do better? What are their needs? Where are the most profitable customers? Where are the gaps the business can or should address?

Competition: The whole competitive environment from regulation to real life competition. What is the basis of competition? Where are the threats? Where is their pressure and where is the market easy? Are you winning or losing against the competition?

Analysis of the three areas is interrelated. Who you choose as your target audience will have implications for what capabilities you need, which will have an impact on what competitive pressures are around which will influence who you choose as your target audience. 

We take each of these areas in turn.


Our strategy development process combines work with your internal teams with external views of the market and competition to build a fact-based description of market options and business plans for business growth and expansion.

For help and advice on strategic analysis contact

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