Strategic analysis - What is involved in strategic analysis and why do you need it to set the direction for your business.
Business markets - Understand the marketing issues that make marketing in a business arena different from consumer markets.
Brands - What are they and how do they work. Why creating and managing a strong brand portfolio will help you build extra profits.
Market research for strategy development - Why taking another look at how research fits with your business can add value to the end results.
Better market intelligence - How to collect customer views and opinions and to find out what is happening in your market.
Customer Knowledge- Why customer knowledge is crucial to building strong customer relationships, and why there is more to it than historical information.